Pinterest Paris – Proposal

Initial concept development for a Pinterest event in Paris.

Objectives of the event:

To design immersive  experiences that drive comprehension, accelerate growth and­ build brand love.

1. Immerse guests into the world of Pinterest ­­ a  visual discovery engine that allows people to discover and do what they love.   
2. Educate   guests on our narrative that Pinterest is a place where marketers can  authentically connect with people who are actively considering what to do or buy next.   
3. Inspire   guests on the power of Pinterest. Pinterest gives them ideas for what products to  purchase, Pinterest is uniquely positioned to help brands accomplish their goals.
4. Engage guests in real ­life Pinterest product experiences that   surprise and delight.
5. Showcase   real ­life success stories from brands in the French market.   
6. Ensure that at every phase of guest interaction, we deliver a   visual experience that accomplish the following six attributes: immersive, fresh, accessible, defined, significant,  and transformative.

Concept development:

The circle is a universal symbol that represents among others unity and inclusivity. Is also the shape of the iconic Pinterest logo.  

Moodboard